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This pictorial map of the Coachella Valley was published in 1959 by the Indio Chamber of Commerce. It offers a quintessentially Midcentury representation of attractions and sites within a 70-minute drive from Indio, California. It is one of the few such maps for Indio that we have encountered.
In the post-World War II era, there was a noticeable rise in domestic tourism in the United States, attributable to the growth of automobile accessibility. Indio, situated in the Coachella Valley, was a significant point of interest due to its blend of year-round warm climate and burgeoning recreational offerings. Its location and diverse attractions contributed to its appeal as a travel destination.
The map provides a thorough overview of attractions, highlighting natural locales such as the Joshua Tree National Monument and the Salton Sea, as well as various cultural and recreational sites. These features give both a practical guide for potential visitors and a snapshot of the region's offerings during that period.
Accompanying the map, additional text and illustrations promote Indio's positioning as a central location in the California desert region. This emphasis on Indio's role in the broader regional context indicates its relevance and importance as a travel hub during the 1950s.
![[ San Jose ] Map of the City of San Jose Published By Geo. H. Hare Dealer in Books and Stationery San Jose, 1872 (bound with Hare's Guide To San Jose and Vicinity For Tourists and New Settlers . . . )](https://storage.googleapis.com/raremaps/img/small/48098.jpg)
