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Rare pictorial map and brochure, published to promote the summer racing season at Del Mar.

The Del Mar Turf Club, a monumental institution in American horse racing history, was established in 1937 through the collaborative efforts of various Hollywood luminaries, most notably Bing Crosby and Pat O'Brien. Their involvement was pivotal in elevating Del Mar to its legendary status.

In the late 1930s, horse racing in the United States was undergoing a significant transformation, and Southern California emerged as a new hub for the sport. The establishment of the Del Mar Turf Club was both a product and a catalyst of this change. Bing Crosby, a renowned entertainer and an ardent horse racing enthusiast, alongside actor Pat O'Brien, played an instrumental role in this development. Their star power and influence were crucial in garnering public attention and prestige for the newly formed club.

The inaugural Del Mar racing season commenced on July 3, 1937, with Bing Crosby personally greeting fans at the gate, a gesture symbolizing the club's commitment to combining glamour with the sport of horse racing. This personal touch, along with the allure of Hollywood, significantly contributed to the club's early success. The Del Mar racetrack, often referred to as "where the turf meets the surf," quickly became a summer retreat for Hollywood celebrities, further enhancing its allure and social significance.

One of the most significant events in Del Mar's early history was the 1938 match race between Seabiscuit and Ligaroti. This race, which Seabiscuit won by a nose, catapulted Del Mar into national prominence, solidifying its status as a premier racing venue. The involvement of Bing Crosby and Pat O'Brien was central to promoting this event, which drew widespread media attention and a record-breaking crowd.

The 1940s marked a challenging period for the Del Mar Turf Club due to the impact of World War II. The racetrack was temporarily closed and repurposed for military use. Despite these challenges, Crosby and O'Brien's dedication to the club remained steadfast. Their efforts during the post-war period were crucial in revitalizing the club and resuming its racing activities.

We date this map to circa 1940, based upon the length of the season, which peaked in 1941 at 32 days.