Popular engraved map of Halifax featuring a remarkable depiction of a porcupine in the lower right of the image.
This map, which was published in the Gentleman's Magazine in 1750, has long been sought after by collectors for its curious natural history illustration.
The map is further embellished with moths, a musk beetle, and decorative coats of arms.
Jolly suggests that Thomas Jefferys was the most likely author of the map.
The Gentleman’s Magazine was a British publication that helped to normalize the use of maps in support of articles and features. It was founded in 1731 by the prominent London publisher Edward Cave, a pioneer in periodical journalism. The magazine continued in print for nearly two centuries, shuttering production in 1922.
This was the publication which first used the word “magazine”, from the French for storehouse. Cave wanted to create a storehouse of knowledge and he employed some of London’s best writers to fill his pages: Samuel Johnson gained his first regular employment by writing for the Gentleman’s Magazine. Other famous contributors included Jonathan Swift.
The publication covered a broad range of topics, from literature to politics, and, from 1739, frequently used maps as illustrations. The first map they printed was a woodcut of Crimea; the second was a fold-out map of Ukraine by Emanuel Bowen. Maps were used to show battle lines, to chronicle voyages, and to educate about areas with which Britain traded. Certain geographers, like Thomas Jefferys, contributed several maps to the publication.
Thomas Jefferys (ca. 1719-1771) was a prolific map publisher, engraver, and cartographer based in London. His father was a cutler, but Jefferys was apprenticed to Emanuel Bowen, a prominent mapmaker and engraver. He was made free of the Merchant Taylors’ Company in 1744, although two earlier maps bearing his name have been identified.
Jefferys had several collaborators and partners throughout his career. His first atlas, The Small English Atlas, was published with Thomas Kitchin in 1748-9. Later, he worked with Robert Sayer on A General Topography of North America (1768); Sayer also published posthumous collections with Jefferys' contributions including The American Atlas, The North-American Pilot, and The West-India Atlas.
Jefferys was the Geographer to Frederick Prince of Wales and, from 1760, to King George III. Thanks especially to opportunities pffered by the Seven Years' War, he is best known today for his maps of North America, and for his central place in the map trade—he not only sold maps commercially, but also imported the latest materials and had ties to several government bodies for whom he produced materials.
Upon his death in 1771, his workshop passed to his partner, William Faden, and his son, Thomas Jr. However, Jefferys had gone bankrupt in 1766 and some of his plates were bought by Robert Sayer (see above). Sayer, who had partnered in the past with Philip Overton (d. 1751), specialized in (re)publishing maps. In 1770, he partnered with John Bennett and many Jefferys maps were republished by the duo.