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"Farm to Win Over There" is a compelling World War I propaganda poster created by American artist Adolph Treidler in 1918. The poster is part of the U.S. Department of Labor’s campaign to recruit young men aged 16 to 21 into the U.S. Boys' Working Reserve, a civilian workforce supporting the war effort through agricultural labor.
During World War I, the United States faced a labor shortage as many adult males enlisted in the military. To address this gap, the U.S. Boys' Working Reserve was established as a non-military "army" to provide vital agricultural and industrial support. The poster aimed to inspire patriotism among young men, encouraging them to contribute to the war effort by working in fields and farms—a crucial component in sustaining the nation and its allies.
The poster prominently features a young man, depicted in silhouette, plowing a field. In the background, a stark contrast is drawn with the depiction of a battle scene, including soldiers and the fiery ruins of a church. This juxtaposition symbolizes the direct impact of domestic labor on the war front, reinforcing the message that agricultural work at home was as crucial to the war effort as the fighting overseas.
This poster is an example of how governments used visual propaganda to mobilize civilian populations during wartime. It reflects the broader social and cultural dynamics of the era, particularly the expansion of youth involvement in national service. The U.S. Boys' Working Reserve not only helped sustain the war effort but also fostered a sense of duty and patriotism among American youth.
Triedler went to California School of Design 1902-1904.
He was best known for his illustrations, posters, commercial art & wartime propaganda art in WWI & WWII. His magazine covers & advertisement work appeared in McClure's, Colliers, Scribner's and The Woman's Home Companion.
His 1930's advertising work for The Bermuda Board of Trade was instrumental in promoting tourism in Bermuda.
He exhibited at the Whitney Museum in NY in 1923 & The Art Institute of Chicago in 1930.
![[WWI British Propaganda Map in Italian] L’impero Britannico in Guerra](https://storage.googleapis.com/raremaps/img/small/86441.jpg)
